The warmth and excitement from the summertime offer increased outdoor visitors, tourism, and spending habits that make many of its seasonal businesses profitable. However, with most customers staying indoors this year, it can be intimidating to spread out your doors – even detrimental, otherwise done well.
Luckily, there are several things you can do to ensure you're opening your business productively during the coronavirus. Whether you're a food truck or hotel owner, fishing guide, or landscaper, below are great tips for you to enter the 2020 summer months successfully.
Train staff on safety precautions
The most of Americans understand that masks, social distancing, plexiglass, and regular hand washing are the keys to avoiding coronavirus spread. However, there are more precautions and much more in-depth information that your staff should understand in order to create the safest environment for the business.
The World Health Organization has provided free workout sessions that you are encouraged to have staff view before visiting work. The CDC has also provided information for business people to educate themselves on how you can prepare their businesses and protect employees' health. The additional time spent training can help you be sure that before you open your doors, you, your staff, and your business are prepared for a healthy and safe season.
Communicate with customers
Once you've dedicated time and money to make sure your employees is being safe, communicate that for your customers. These days of uncertainty, the greater information you are able to provide about what you're doing to help keep everyone safe can help customers trust your services. This can not only differentiate you against competitors and attract increased traffic, however it will even create a long-lasting customer-first brand message that will likely help make your customers loyal within the a long time.
Minimize in-person customer interaction
Although it may be tougher for certain industries than the others, it is important for both your customers' safety and that of the staff to reduce close interaction whenever possible. If you are in food service, you should use a web-based ordering system and contactless pickup. Or, if you're a hotel manager, you can setup plexiglass at the front desk having a small window for payment.
If you're a tour guide, consider increasing the quantity of groups but decreasing their size so you can stay socially distant while still providing a valuable and more intimate experience for purchasers. Get creative so that you can be safe while still successful.
Manage your cash flow
It's important for all businesses to stick to a business budget, but this is particularly true for seasonal businesses that have so little time to create up their annual revenue. Before opening, clarify your financial standing and inventory, as well as just how much revenue you anticipate to bring in, to make sure you can manage your cash flow when you open.
Maintain a conservative budget throughout the entire season and utilize small business mobile banking so you can view your money quickly and adjust your budget accordingly. You need to be able to keep a pulse on your money so that you can better understand your business's visitors and sales this year when compared with last year's.